Diaz will provide creative input to a collection of bags and shoes, and also in terms of merchandising, marketing, and advertising.
In an interview with WWD, the 40-year-old actress commented, "Pour La Victoire gives me a chance to create something timeless. There's a lot I need to learn about business. I am interested in learning how the collection was created. I want to say this would be fun, but (apparently) more than that. "
According to Diaz, this will be more personal effort, "It's really different. Become an effect on the brand and the [ad] campaign attracted me. I love fashion. This is my life. Seen like what I'm wearing was influencing what other people wear because it is the world in which we live. "
According to Chris Nakatani, CEO of Pour La Victoire (PVL), a part affects the other person will help rebranding corporate strategy and brings style to everyday casual fashion market, as reported by Dailymail.
Diaz collaboration with PVL was exposed, with the advertising campaign, starring by Jessica Hart and shot by fashion photographer, Terry Richardson. But Diaz's first collection for the label will not be marketed until the spring of next year.
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